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Chapter 1529
Keegan chuckled.
Stella turned to glare at him, "Are you really laughing at me?’
Keegan looked at her with gentle eyes, "No, I'm just happy that you're finally learning. You know how to reflect on
your mistakes and can even recognize what's right and wrong now. That's rare. You never admitted anything you
did wrongly in the past and would even deny it."
Stella kept quiet.
Then, she clenched her teeth and said, "That's only because you never gave me a way out."
"That's why I said that you're learning." Keegan held her hand and comforted her, "Remember, there's no overnight
success in business. If you want to capture certain clients, you must first understand what they need.
"It's going to be risky if you want to win them by relying solely on so-called relationships. If something unexpected
happens and those relationships break, you'll immediately lose them. You have to attract them to what you offer
Follow on NovᴇlEnglish.nᴇtand stimulate their desire so they spend their money on your
business. This is the best way to retain clients. Maintaining your personal relationships with them is just the icing on
the cake."
Stella nodded, "You're right. I was indeed too hasty."
Keegan rubbed the top of her head and continued in a warm tone, "That's perfectly normal. This is your first time
doing business; everyone wants to succeed as quickly as possible. It's not a bad thing."
Keegan paused before he asked, "How's business in the store these days?"
Stella shook her head, Nothing extraordinary. After I took over The Velvet, we haven't got any major clients coming
in, but we do have some customers spending a little here and there. The products in the store are somewhat
outdated, but due to the store's reputation, we can still sell some of them."
"Have you looked at the store's account book for the monthly expenses and revenue?"
Stella nodded, "I read it two days ago."
"How is it?"
Stella shook her head again as she spoke in a low voice, "The Velvet isn't doing as well as Vermont claimed. The
economy has declined in the past two years, and every industry suffers from it. The Velvet is no exception. Its sales
have shown a clear downward trend since last year. They used to have many new customers as returning
customers, but not anymore. The number of new customers has decreased noticeably, and the repeat purchase
rate of returning customers has also dropped. However, The Velvet sells its products at a high price and has good
profit margins, so they're still making a profit."
Keegan said, "Just as you said, it is crucial to have products that can attract your customers."
"We're already working on it. I was thinking that maybe we could launch a promotion campaign when the new
designs are ready. The store will be hitting its tenth anniversary soon, and we can introduce an exclusive tenth ‐
anniversary gift box. I'll invite our customers to the event, and anyone with a purchase record with US can receive
the gift box for free. What do you think?"
Keegan nodded, "The gift box has to be unique and striking. You'll also have to allocate a bigger marketing budget
to this event and make it big. If you don't have enough money, I'll chip in."
Follow on Novᴇl-Onlinᴇ.cᴏmStella smiled and teased Keegan, "You're so generous, Mr. Kane."
After talking about her business, Stella suddenly remembered that there was something that she should be jealous
of.
"What were you talking about with Jaylene just now?"
Keegan grabbed the bag of duck from the side and said, "She wanted to eat this, so I told her where I got it from."
Jaylene's exact words were, "Keegan, are you a duck-lover? They’re one of my favorite foods, too."
And Keegan's response was, "Go and buy them then. I got mine from a store down the street. You might still be
able to catch the last batch if you go there now."
Stella burst into laughter upon hearing that.
She laughed so hard that tears welled up in her eyes. After a while, she wiped away the tears and said softly, "Do
you really not know what she was doing, or were you just pretending not to?"
"What do you think?" Keegan scoffed.
Although Keegan could be slow when it came to showing interest in the opposite sex, it did not mean that he was
ignorant of such matters.
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